Introduction
Postline is a social media scheduler for teams and agencies. Learn how the docs are organized and where to start.
What Postline is
Postline is a social media scheduler for teams and agencies. You plan posts on a calendar, write once and tailor the text for each network, preview every post, get approval from teammates or clients, and Postline publishes at the scheduled time.
Postline publishes to 29 networks, including X, LinkedIn, Instagram, Threads, Bluesky, TikTok, YouTube, Facebook, Pinterest and Reddit. AI agents can do the same work through MCP, the REST API or the Postline skill.
You can use Postline as a hosted service with a paid plan, or run it on your own server.
How the docs are organized
Start here
| Page | What it covers |
|---|---|
| Getting started | Sign up, pick a plan, connect a channel and schedule your first post |
| Scheduling posts | The composer, the calendar, posting times, threads, repeating posts, drafts and CSV import |
Working with a team
| Page | What it covers |
|---|---|
| Approvals and comments | Roles, required approval, client preview links and comments |
| Team and clients | Members, invites, roles, customers and channel sets |
Features
| Page | What it covers |
|---|---|
| AI writing and the assistant | Writing help, the assistant, image generation and AI credits |
| Automations | RSS auto-posting and plugs |
| Link tracking | Short links and click counts |
| Analytics | What Postline measures and the Overview page |
| Billing and plans | Plans, the free trial, switching and cancelling |
For developers and AI agents
| Page | What it covers |
|---|---|
| REST API | Authentication, rate limits and every endpoint |
| Webhooks | Events, signature checks and retries |
| MCP and AI agents | Connect ChatGPT, Claude, Claude Code, Cursor and other agents |
| Self-hosting | Run Postline with Docker, on a free server, or on Cloudflare |
Channels
Each network has its own guide: what you can post, how to connect it, analytics and plugs, and known issues. Start with X, LinkedIn, Instagram or TikTok, or browse all networks in the sidebar.
When something goes wrong
| Page | What it covers |
|---|---|
| Known issues | Limits and quirks of each network that Postline can't work around |
| Troubleshooting | Failed posts, reconnecting channels, rejected media and other common problems |
Questions
See the FAQ for short answers to common questions.